Known buyer
Maya ChenCFO · Acme
- Source
- Founder-led email
- Likely priority
- Cost and ROI
PERSONALIZED LANDING PAGES FOR EVERY GTM MOMENT
Give every buyer the right page for the moment they’re in.
SurfaceBee turns what you already know—who someone is, why they came, and where the relationship stands—into the right message, proof, content, and next action.
Build one page or thousands. Use them across outbound, inbound, ABM, events, sales follow-up, and customer campaigns. Then see what each buyer cared about after the click.
Start free · No developer required · Unlimited team members
ACME × MAYA
Build the business case before the first call.
See the expected savings, rollout cost, and payback period for a team like Acme.
- ROI model
- Pricing
- Commercial proof
- Rollout plan
ROI model openedPricing viewed
Signal → Personalized Surface → Right action → Useful context back
THE BROKEN HANDOFF
Your GTM knows the buyer. The destination acts like a stranger.
Your outbound email speaks to their role.
Your paid ad matches what they searched.
Your event invitation recognizes the attendee.
Your salesperson knows what was discussed on the call.
Then the click lands on the same generic page everyone else sees.
The message resets. The context disappears. The buyer has to find their own way forward.
SurfaceBee keeps that context after the click, so every page continues the conversation instead of starting over.
Don’t personalize the outreach and then send everyone to the same page.
Before
Targeted message → Generic destination → Context lost
With SurfaceBee
Targeted message → Relevant page → Right next action → Better follow-up
MORE THAN ONE KIND OF LANDING PAGE
A Surface is the page this buyer moment needs.
A Surface is a personalized web page created for a particular person, account, intent, campaign, or stage of a relationship.
- A cold-outreach landing page
- An intent-matched ad or search page
- An account or stakeholder microsite
- An event invitation or attendee follow-up
- A personalized demo or ROI page
- A meeting-preparation or recap page
- A champion kit, business case, or deal room
- A security, procurement, or proposal page
- An onboarding, QBR, expansion, or renewal page
ONE PLATFORM. DOZENS OF GTM MOMENTS.
Wherever context exists, a better Surface can exist.
Use four tabs or chapters. Every example follows the same logic:
Signal available → What the page changes → Best next action
Personalized outbound
Continue the exact story that began in a cold email, LinkedIn message, SDR sequence, executive note, or founder outreach.
Change the problem, proof, examples, and CTA based on the person—not merely their first name.
Best for
- Cold email
- LinkedIn outreach
- Founder-led sales
- Executive outreach
- Trigger-based campaigns
Next actions
- Book 15 minutes
- Reply
- Talk to the founder
- See the relevant example
Person-level ABM
Go beyond one generic page for the entire account.
Give the economic buyer the commercial case, engineering the technical path, and the champion something worth sharing internally.
Best for
- Named accounts
- Buying committees
- Multi-threaded deals
- Competitor displacement
Next actions
- Review the business case
- Explore the rollout
- Invite a stakeholder
Re-engagement and revival
Use the previous conversation, stalled stage, objection, or loss reason to create a page that explains what changed and why it is worth looking again.
Best for
- Stalled opportunities
- Closed-lost revival
- Job changes
- Champions moving companies
Next actions
- Reconnect
- Revisit the evaluation
- See what changed
Direct mail and gifts
Connect a physical touch to a useful digital experience through a unique link or QR code.
Best for
- Gifts
- Letters
- Executive packages
- Personalized video companions
Next actions
- Respond
- Watch
- Redeem
- Meet
Paid and inbound campaigns
Match the page to the keyword, ad group, creative, referral source, industry, or supplied visitor segment that earned the click.
The ad and page should tell one continuous story.
Best for
- Google Ads
- LinkedIn Ads
- Campaign UTMs
- Retargeting
- Industry campaigns
Next actions
- See the use case
- Request a demo
- Start free
- Compare options
Search and comparison intent
Someone looking for pricing, security, a competitor alternative, or a migration path should not have to dig through a generic homepage.
Bring the answer they came for to the top.
Best for
- Competitor pages
- Migration pages
- Pricing intent
- Security intent
- Build-vs-buy pages
Next actions
- Compare platforms
- Review security
- See the migration plan
- Calculate cost
Content experiences
Turn one report, playbook, benchmark, case-study collection, or resource hub into a more relevant starting point for each role or industry.
Best for
- Reports
- Whitepapers
- Playbooks
- Case studies
- Executive summaries
Next actions
- Read highlights
- Download
- Explore a related case
- Ask a question
Partner and co-branded campaigns
Give every partner, agency, integration, or referral source a page that continues the joint story.
Best for
- Technology partners
- Agencies
- Resellers
- Affiliates
- Marketplaces
Next actions
- Activate
- Book
- Request information
- Explore the joint workflow
Meeting conversion
“Book a demo” is not the right next step for everyone.
Invite a cold prospect to a short introduction, a CTO to a technical review, and an enterprise buyer to a commercial conversation.
Best for
- Intro calls
- Product demos
- Executive briefings
- Engineering calls
- Security reviews
Next actions
- Book 15 minutes
- Talk to an engineer
- Review pricing
- Book a security call
Personalized demos and business cases
Show the buyer their use case before asking them to spend an hour on a call.
Bring forward the relevant workflow, proof, calculator, comparison, or migration plan.
Best for
- Demo previews
- ROI models
- Cost comparisons
- Migration estimators
- Relevant case studies
Next actions
- See it live
- Review the model
- Build the migration plan
Meeting preparation and follow-up
Replace long preparation threads and giant follow-up emails with one focused page.
Before the meeting, share the agenda and open questions. Afterward, share the recording, answers, resources, and next step.
Best for
- Meeting agendas
- Demo recaps
- Event follow-up
- No-show follow-up
Next actions
- Add a topic
- Watch the recap
- Book the next review
Champion enablement
Help your champion sell internally when your salesperson is not in the room.
Give them a shareable summary, ROI, stakeholder FAQ, security answers, and relevant proof.
Best for
- Internal business cases
- Stakeholder sharing
- Multi-threading
- Consensus building
Next actions
- Invite a stakeholder
- Share with finance
- Share with engineering
Deal rooms, security, procurement, and proposals
Give an active opportunity one clear place for the proposal, pricing, recordings, security documents, implementation plan, and open next steps.
Each stakeholder can begin with what matters to their buying job.
Best for
- Deal-room-lite pages
- Security reviews
- Procurement hubs
- Static proposals
Next actions
- Ask a question
- Request a change
- Book a review
- Continue the evaluation
Role-based onboarding
Give marketing, engineering, and administrators different starting plans after purchase.
Best for
- Implementation plans
- Setup guides
- Team training
- Launch checklists
Next actions
- Begin setup
- Invite a teammate
- Book onboarding
Product education and adoption
Explain a feature differently depending on the customer’s role, plan, existing workflow, or campaign.
Best for
- Product launches
- Feature education
- Adoption campaigns
- Customer content
Next actions
- Try the feature
- View the workflow
- Join training
QBR and customer-success pages
Turn customer context and supplied outcome data into a focused review of progress, opportunities, and the next-quarter plan.
Best for
- QBR preparation
- Success reviews
- Recommendation pages
Next actions
- Review outcomes
- Add a priority
- Book the QBR
Expansion and renewal
Show the value already created, the new capability available, and the commercial next step in one customer-specific page.
Best for
- Plan expansion
- Renewal
- Advocacy
- Referral and case-study requests
Next actions
- Review the upgrade
- Renew
- Refer a company
- Tell the story
Start with outbound, inbound, ABM, events, or sales follow-up. Extend the same model into the rest of the relationship as your workflow grows.
PERSON-LEVEL RELEVANCE
Same company does not mean the same page.
A buying committee shares an account—but not a buying job.
SurfaceBee keeps one core story consistent while changing the proof, resources, and next step each stakeholder needs.
Maya
CFO at Acme
Build the financial case before the first call.
Show expected impact, cost, payback period, commercial proof, and rollout risk.
- ROI model
- Cost comparison
- Pricing
- Commercial proof
Theo
VP Engineering at Acme
Show how it fits before engineering commits.
Give Theo the architecture, integrations, security details, and implementation path.
- Technical overview
- Integration guide
- Security
- Rollout plan
Nina
Internal Champion at Acme
Help your champion sell when you are not in the room.
Give Nina a concise explanation she can share with the rest of the committee.
- Executive summary
- Internal case
- Customer proof
- Stakeholder FAQ
Priya
Procurement at Acme
Make the buying process easier to complete.
Bring pricing, implementation, vendor details, approved documents, and open questions together.
- Commercial summary
- Vendor details
- Implementation
- Documents
FROM CONTEXT TO PAGE
Build once. Personalize what matters. Publish at scale.
Start with the strongest signal
Bring the context already available in your campaign or workflow:
- Name, role, company, and industry
- Search, ad, source, campaign, or segment
- Event, content, meeting, or relationship context
- Previous concern, objection, or desired next step
You do not need every field. Start with the strongest context you genuinely have.
Define the shared story and goal
Describe the audience and outcome. Add approved messaging, proof, resources, brand assets, and possible next actions.
The common structure stays consistent. The useful parts can change.
Publish one page—or thousands
Create one high-value Surface or turn a campaign list into stable personalized URLs for your existing email, LinkedIn, ad, event, QR, or follow-up workflow.
Update the shared campaign story without manually rebuilding every personalized version.
Bring engagement back as Nectar
See what each buyer viewed, opened, answered, or requested when those actions are available on the Surface.
Keep that activity tied to the original person, account, source, and page so your team has better context for what comes next.
ONE SHARED STORY. MANY RELEVANT VERSIONS.
Not “Hi Maya.” What Maya actually needs.
SurfaceBee personalizes the parts that affect a decision—not every word for the sake of being different.
Message
Lead with the problem and outcome this buyer cares about.
Proof
Show the case study, result, comparison, or reassurance that answers their question.
Content
Bring the relevant workflow, calculator, guide, recording, or technical detail forward.
Next action
Ask for the smallest useful step that fits the moment.
Brand
Keep design, voice, structure, and approved claims consistent across every page.
Your approved content becomes a reusable honeycomb. SurfaceBee assembles the relevant path without losing the shared story.
ONE CAMPAIGN. THOUSANDS OF PAGES.
Personalization should scale beyond your top ten accounts.
Import a campaign list, map the context you want to use, and create a stable URL for every recipient.
| Campaign context | Relevant page |
|---|---|
| Maya · CFO · Acme | ROI, pricing, and business impact |
| Theo · Engineering · Acme | Security, architecture, and rollout |
| Nina · Champion · Acme | Shareable summary and stakeholder proof |
| Unknown visitor · Competitor campaign | Comparison and migration path |
| SaaStr attendee · Bulk-workflow interest | Event recap and campaign example |
| Acme · Post-demo | Recording, answers, and next-step plan |
AFTER THE CLICK
Know what mattered—not only that they visited.
A page view tells you someone arrived. Their actions tell you what they may need next.
SurfaceBee keeps meaningful activity connected to the person, account, source, and page that produced it.
Example activity timeline
- Maya opened her page
- Opened the ROI model
- Chose “lower reporting cost”
- Reviewed pricing
- Asked about rollout
Context summary
- Person
- Maya Chen
- Account
- Acme
- Strongest interest
- ROI and rollout
- Outcome
- Buyer replied
- Helpful follow-up
- Share the rollout plan
What is Nectar?
Nectar is SurfaceBee’s name for the useful context that comes back after the click: views, important interactions, answers, responses, shares, bookings, and conversions when available.
It helps the next conversation begin where the buyer left off.
THE PAGE SHOULD MATCH THE MOMENT
The relationship changes. The Surface should change with it.
The same person needs different information as the relationship develops.
First click
Relevance and education
- Outbound page
- Intent page
- Campaign page
- Event invitation
Interest
Proof and confidence
- Comparison
- ROI page
- Content hub
- Personalized demo
Evaluation
Alignment and internal consensus
- Meeting recap
- Champion kit
- Business case
- Security review
Decision
Clarity and next steps
- Proposal
- Procurement page
- Implementation plan
Customer
Value and growth
- Onboarding
- Product education
- QBR
- Expansion
- Renewal
Start with personalized landing pages. Extend the same context wherever the buyer needs to go next.
RELEVANT, FAST, AND UNDER YOUR CONTROL
Fast enough to keep the attention you earned.
A carefully targeted campaign should not end on a slow, heavy destination.
Static-first delivery
Keep the page lightweight and readable before optional interaction finishes loading.
Assembled close to the click
Bring the shared template and available context together at the edge.
One shared story
Update the common campaign structure without rebuilding every personalized version by hand.
Brand consistency
Keep approved messaging, proof, design, and page structure controlled across the campaign.
Static-first delivery · Personalized at the edge · Shared campaign control
PRICING THAT FOLLOWS REACH
Start free. Scale with reach—not seats.
Analytics and unlimited team members are included from day one.
Upgrade when you need more personalized pages, your own domains, longer history, or faster follow-up.
Free
Prove the workflow with a real campaign.
$0forever
- 5,000 surfaces each month
- 15 AI template generations
- 30-day analytics timeline
- 3-month surface validity
- Unlimited team members
Pro
Put personalized campaigns into production.
$50per month
- 25,000 surfaces each month
- Connect your own domains
- 12-month analytics history
- Lead and response notifications
- 6-month surface validity
- Unlimited team members
Scale
Run serious volume across campaigns and GTM teams.
$200per month
- 200,000 surfaces each month
- Up to 25 connected domains
- 12-month analytics history
- 12-month surface validity
- Unlimited team members
Enterprise
Need dedicated limits, custom terms, or bring-your-own-model access?
Custom
FAQ
What is SurfaceBee?
SurfaceBee is a personalized landing-page platform for GTM teams.
It turns context you already have about a person, account, campaign, visit, event, or sales moment into a more relevant page—and keeps the resulting engagement connected to that original context.
What is a Surface?
A Surface is SurfaceBee’s name for a page created for a particular person, account, intent, campaign, or moment.
Your first Surface will usually be a personalized landing page. The same page model can also support event pages, demo pages, business cases, meeting recaps, security hubs, proposals, onboarding plans, and other focused experiences.
Is this only for cold outreach?
No.
SurfaceBee can be used for personalized outbound, paid and inbound campaigns, person-level ABM, events, direct mail, meeting conversion, demo follow-up, business cases, partner campaigns, and manually created customer-lifecycle pages.
The best starting point is whichever high-value click currently lands on a generic page.
Is this just first-name and company-logo personalization?
No.
SurfaceBee can change the parts that affect a decision: the problem, headline, proof, content order, case study, offer, technical or commercial detail, and next action.
A CFO and engineering leader at the same company should not merely see different greetings. They should see different reasons to move forward.
How are outbound and inbound personalization different?
Outbound starts with identity: the person, role, company, campaign, and likely problem you already know.
Inbound starts with intent: the ad, campaign parameter, referral source, dedicated route, or segment behind the visit.
Both can produce a more relevant version of the same shared story.
Do I need to know an inbound visitor’s identity?
No.
A visitor can receive a relevant page based on supplied intent or campaign context even when you do not yet know who they are.
Does SurfaceBee automatically know someone’s Google search?
Not always. Organic search engines often do not expose an individual visitor’s exact query.
SurfaceBee can reliably personalize from dedicated landing routes, campaign parameters, UTMs, ad context, referral data, or other intent you provide.
How is SurfaceBee different from a normal landing-page builder?
A normal builder helps you create a page for a campaign.
SurfaceBee helps one campaign become relevant page versions for many people, accounts, roles, or intent signals—then keeps engagement tied to the context that produced each page.
Can I create thousands of pages from a CSV?
Yes.
Import a campaign list with the fields you want to use, map the context, and create stable personalized URLs for your existing outreach workflow.
Can SurfaceBee change a page automatically as a CRM deal progresses?
Pages can be created or updated from context you provide. Automatic changes based on live CRM stages, event platforms, product usage, billing, or customer-success data require the relevant integrations.
Can personalization feel intrusive?
It can if used carelessly.
Use context the buyer reasonably expects—such as their role, company, campaign, stated problem, or stage—not unnecessary private details. The goal is relevance, not surveillance.
Can I use my own domain?
Yes. Connected domains are available on paid plans, allowing Surfaces to live on a domain your recipients recognize.
What engagement can I see?
SurfaceBee keeps meaningful activity tied to the original page and signal. This can include page views, important content interactions, form responses, replies, and conversion actions when available.
Do I need a developer?
No. You can describe the page, add context, import a list, and publish from SurfaceBee.
A developer may only be useful when your team wants custom integrations or domain work beyond the guided setup.
How long do Surfaces stay live?
Current validity is three months on Free, six months on Pro, and twelve months on Scale.
Expired links show a branded state instead of a dead 404 page.
THE CLICK IS ALREADY EARNED
Make the page worth it.
Turn the context you already have into a page that gives every buyer a more relevant next step—and gives your team clearer context for the conversation that follows.
Start with outbound, inbound, ABM, an event, or an active deal. Build one Surface or thousands.
Start free · 5,000 surfaces per month · Unlimited teammates